Publishing Industry Research and China Market Insights to Guide Cross-Border Brand Growth

We collaborated with a leading cross-border commerce platform to develop and publish a comprehensive industry report exploring how overseas brands can successfully navigate and grow within China’s competitive import e-commerce landscape.

Our contributions included:

• End-to-end insight development: From shaping the research structure to finalizing editorial content, we worked closely with stakeholders to surface actionable insights grounded in real market behavior.

• Thorough industry analysis: Leveraging platform data and external research, we identified consumer trends and growth signals across key verticals such as dietary supplements, beauty and personal care, mother & baby, and fashion.

• Case study curation and interviews: We featured success stories from overseas merchants operating across Asia, Europe, and North America, using firsthand accounts to illustrate growth strategies and operational models.

• Localization for the Chinese market: The report was crafted to speak directly to China-based stakeholders—retail operators, brand teams, and e-commerce professionals—seeking to understand what drives success in China’s import channels.

• Bilingual distribution and multi-platform publishing: The final report was published across web and social channels, reaching a wide network of business readers engaged in digital commerce and global expansion.

This project underscores our ability to transform complex data into compelling editorial products—and reflects our strength in helping global businesses translate market insight into growth opportunity.

*The name of the client has been removed due to international sensitivities. Please reach out to us for more details.