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ESTABLISH YOUR BRAND IN CHINA.

A common misconception is that building an owned brand in China simply means translating your existing assets. In reality, China’s market has its own preferences, behaviors, and expectations—including an entirely distinct set of digital and social media platforms.

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International strategies often need to be rethought. Branding, messaging, and positioning must be tailored specifically for Chinese businesses and consumers, with attention to regulatory requirements and local compliance processes.

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We help our clients navigate these complexities and shape their communications to resonate with the Chinese market—building trust, credibility, and lasting engagement with their audiences in China.

Set up your branded WeChat Official Account

36Kr Global_Set up your branded WeChat Official Accounts

In China, WeChat is the key social media and engagement tool for businesses.

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The WeChat official account (OA) is like the profile page of any business in China. It is a one-stop for marketing, updates, enquiries, and communication with your community.

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Whether B2C or B2B, domestic or international, companies and government agencies alike rely on WeChat OAs as a key channel for visibility and communication in the Chinese market.

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We take a multi-pronged approach to managing your WeChat presence. From account setup and content strategy to engagement and audience growth, we ensure your presence reflects your brand and builds meaningful connections with Chinese users.

Create your branded website made for China

36Kr Global_Build Chinese Websites

A Chinese website ≠ A website suitable for China

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It’s a common assumption that a translated website is enough for the Chinese market.

 

In reality, many international sites load slowly—or not at all—due to infrastructure differences and incompatible tools.

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Features like payment systems, plug-ins, and trackers often need to be reconfigured or replaced to ensure functionality. Beyond language, a website that performs well in China must be technically adapted and designed with local user behavior in mind.

Engage your audience through branded events

Branded events we have run:

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Put a face to your brand in China.​

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For foreign brands entering China, hosting an event is one of the most effective ways to build visibility, trust, and community. Whether online or offline, events offer a rare chance to connect directly with your audience by putting people behind the brand and turning awareness into real engagement.

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We support brands in planning and delivering high-impact events that align with your business goals. From speaker coordination and recruitment to venue setup and on-site support, we help you create the right format to reach the right audience and make a lasting impression in China.

We're here to support your journey in China.

Whether you're entering the market or expanding your presence, we work with you to build brand credibility, grow visibility, and engage the right audiences in China.

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From brand establishment and content creation to media outreach and event promotion, we offer localized solutions tailored to your business needs.

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Reach out to see how we can help you move forward in China.

36Kr Global

China | Southeast Asia | Japan | Middle East | Germany

©2019 36Kr Global

All Rights Reserved.

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