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Event Activation and Editorial Strategy for Ajman Free Zone’s China Office Inauguration

  • 36Kr Global
  • Apr 28
  • 1 min read

Updated: Jun 24

To support Ajman Free Zone’s China office inauguration and introduce its business setup advantages to Chinese manufacturers, exporters, and cross-border companies, we provided targeted event and editorial support. Our work focused on generating visibility, delivering a smooth event experience, and contextualizing AFZ’s market relevance for Chinese business audiences.


Event Activation in Shenzhen

  • Led end-to-end event execution, including publicity, attendee recruitment, agenda planning, speaker invitations, and on-site coordination.

  • Facilitated the China Office launch ceremony, attended by AFZ leadership, UAE diplomats, and Shenzhen-based trade associations.

  • Provided bilingual emceeing and guest handling to ensure smooth interactions between Emirati and Chinese stakeholders.


Strategic Editorial Rollout

  • Produced and published a series of articles on 36Kr and 36Kr Chuhai (website and WeChat) to support awareness and recruitment ahead of the event, followed by post-event coverage spotlighting AFZ’s competitiveness, including low-cost operations, tax benefits, and simplified company setup for Chinese businesses.

  • Localized key messages for a Chinese readership, demystifying regulatory terms and explaining AFZ’s relevance as a re-export hub and SME-friendly zone.

  • Highlighted AFZ as an accessible launchpad for Chinese companies expanding into the Middle East, emphasizing its strategic location, flexible licensing, and simplified incorporation processes.


Ajman Free Zone’s campaign in China reflects the growing demand for business-friendly, cost-effective entry points into the Middle East. Our execution helped AFZ reach high-intent Chinese businesses and build resonance with their specific growth priorities—diversification, global market access, and operational agility.


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