GWC’s Flow Port White Paper: Showcasing Gulf Logistics to Chinese Business Readers

To support the launch of Flow Port, GWC’s scalable logistics solution based in Qatar’s Hamad Port, we helped establish its thought leadership presence among the technology and business community in China through a focused media and content initiative.

How we approached it:

• Introduced GWC and Flow Port to Chinese readers unfamiliar with the company and its capabilities, building awareness of its role in Middle Eastern logistics.

• Developed a localized narrative for Chinese readers that presented Flow Port as a future-ready logistics hub designed to meet the real-world demands of Gulf mega projects.

• Content placement on 36Kr Chuhai, our niche media brand that reaches Chinese enterprises with interests in Middle Eastern markets.

• Circulation of content through 36Kr Chuhai’s business community, engaging over 12,000 members across relevant industries.

• Strategic unpacking of GWC’s white paper to drive appeal and accessibility, highlighting key features like bonded warehousing, just-in-stock inventory, and multimodal transport (C2C/C2FB, LL2C/LL2FB).

• Circulated the article across 80 media outlets in China to garner more awareness and influence.

Read the Chinese article on 36Kr Chuhai's website.