Bringing Chinese Robotics Stories to Life at the 2025 Osaka Expo
- 36Kr Global
- May 22
- 1 min read
As robotics startups from Shenzhen made their debut at the 2025 Osaka Expo, we helped bring their innovations to life for a Chinese business audience. Through a two-part editorial campaign, we spotlighted how emerging companies from China are addressing Japan’s automation needs across dining, agriculture, wellness, and public cleaning.
Editorial Strategy and Execution
Profiled T-Chef, COONEO, Robotstorm, and iKitbot, showcasing how each company is addressing local pain points through food automation, sustainable farming, embodied AI, and smart cleaning systems.
Shared insights from founders and in-market partners that gave readers a closer look at how Chinese robotics companies are localizing products and operations for Japan’s regulatory, cultural, and customer landscape.
Highlighted the rising demand in Japan for automation solutions in labor-constrained sectors, helping contextualize why Chinese hardware startups are finding footholds in fields such as restaurant kitchens, aging farms, and retail sanitation.
Positioned the Osaka Expo not only as a tech showcase but as a commercial testbed where Chinese startups can gain exposure, form partnerships, and validate cross-border strategies.
Published a two-part feature through 36Kr and 36Kr Chuhai across web and WeChat channels. The articles brought visibility to the Shenzhen Week pavilion and its participating robotics startups.
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