Bringing Chinese Robotics Stories to Life at the 2025 Osaka Expo
As robotics startups from Shenzhen made their debut at the 2025 Osaka Expo, we helped bring their innovations to life for a Chinese business audience. Through a two-part editorial campaign, we spotlighted how emerging companies from China are addressing Japan’s automation needs across dining, agriculture, wellness, and public cleaning.
Editorial Strategy and Execution
Profiled T-Chef, COONEO, Robotstorm, and iKitbot, showcasing how each company is addressing local pain points through food automation, sustainable farming, embodied AI, and smart cleaning systems.
Shared insights from founders and in-market partners that gave readers a closer look at how Chinese robotics companies are localizing products and operations for Japan’s regulatory, cultural, and customer landscape.
Highlighted the rising demand in Japan for automation solutions in labor-constrained sectors, helping contextualize why Chinese hardware startups are finding footholds in fields such as restaurant kitchens, aging farms, and retail sanitation.
Positioned the Osaka Expo not only as a tech showcase but as a commercial testbed where Chinese startups can gain exposure, form partnerships, and validate cross-border strategies.
Published a two-part feature through 36Kr and 36Kr Chuhai across web and WeChat channels. The articles brought visibility to the Shenzhen Week pavilion and its participating robotics startups.
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