Introducing Shopee’s Southeast Asia Ecommerce Capabilities to China’s Consumer Brands

As Southeast Asia’s digital economy gathers momentum, Chinese brands are increasingly eyeing the region for growth. To highlight how Shopee supports these brands through their cross-border journeys, we worked with the platform and one of its standout partners—design lifestyle brand Tagi.—to tell a compelling expansion story that resonated with stakeholders in China.

Spotlighting Shopee’s Capabilities

• Demonstrated how Shopee’s platform infrastructure supports Chinese brands entering Southeast Asia, including local fulfillment, warehousing, creator marketing, and marketplace visibility tools.

• Shared operational insights from Tagi.’s expansion team to offer practical reference points for other Chinese brands evaluating regional growth strategies.

• Emphasized Shopee’s role as an end-to-end growth partner—helping brands navigate everything from customer acquisition and engagement to delivery and long-term retention.

Editorial Strategy and Execution

• Produced and published a feature on 36Kr and 36Kr Chuhai (website and WeChat), highlighting Tagi.’s expansion into Southeast Asia through Shopee, including early performance milestones and platform-enabled marketing strategies.

• Localized Tagi.’s growth narrative for Chinese brand builders, linking design-led product appeal to broader regional consumption trends such as aesthetic-driven purchases and emotional value.

• Unpacked how Shopee’s infrastructure and creator ecosystem helped accelerate Tagi.’s growth in Southeast Asia, offering a tangible reference point for Chinese brands seeking high-quality, cross-border retail execution.

• Distributed the story across 36Kr Global’s channels, reaching Chinese businesses evaluating the Southeast Asia opportunity.

View the articles here:

• 36Kr website

• 36Kr Chuhai website

• 36Kr Chuhai WeChat