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Bringing GITEX GLOBAL 2024 to Chinese Readers: Coverage of a World-Class Tech Summit in Dubai

  • 36Kr Global
  • Oct 18, 2024
  • 1 min read

Updated: Jun 24

We provided localized editorial coverage of GITEX GLOBAL 2024 and Expand North Star from on the ground in Dubai, helping Chinese readers understand the scale, strategic relevance, and opportunities emerging from the world’s largest tech and startup event.


Our contributions included:

  • Timely and comprehensive on-site reporting, capturing highlights across the five-day event, including major themes like AI, smart mobility, IoT, and green tech.

  • Spotlighting Chinese participation, with a close look at over 260 Chinese companies—from major players like Huawei and XPeng AeroHT to first-time exhibitors and cross-border hardware innovators.

  • Feature coverage of standout moments, including exclusive interviews with company founders, tech showcases, product launches, and insights from regional leaders like the UAE’s Minister of Economy and President’s tech advisor.

  • Contextualized narratives for Chinese readers, including why Dubai is positioning itself as a gateway for China’s outbound tech companies and how Middle Eastern markets are evolving as key partners.

  • Distribution across 36Kr and 36Kr Chuhai, through web and WeChat channels, reaching a business readership in China focused on global expansion, digital infrastructure, and the future AI economy.


This coverage reinforced our role as a trusted editorial partner for international event organizers, helping bridge global events with Chinese-language business and innovation audiences.


View the articles here:




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