Executive Spotlight: Dubai Chambers on Unlocking Global Growth for Chinese Enterprises

To support the visibility of Dubai Chambers’ engagement in China, we conducted a feature interview with H.E. Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, during the Dubai Business Forum China in Beijing. The forum marked the first international stop of the roadshow and coincided with the 40th anniversary of China–UAE diplomatic relations.

Editorial Strategy and Execution

• Produced an exclusive, in-depth interview feature exploring Dubai’s role as a business hub for Chinese enterprises, as well as the alignment between Dubai’s D33 strategy and China’s Belt and Road Initiative.

• Localized the narrative for a Chinese readership, emphasizing practical insights for companies expanding into MENA—particularly in sectors such as AI, green tech, healthcare, logistics, and advanced manufacturing.

• Highlighted key data points, including the 5,000+ active Chinese companies registered with Dubai Chambers, trade volume growth, and infrastructure advantages for manufacturing.

• Published the content on 36Kr Chuhai across web and WeChat channels, reaching decision-makers and outbound strategy leads with an interest in Middle East expansion.

Thought Leadership Framing

• Shared Dubai Chambers’ long-term commitment to supporting Chinese businesses, both in Dubai and across the wider MENA region.

• Positioned Dubai as a strategic platform for global trade and enterprise growth, with strong infrastructure, competitive policy incentives, and bilateral cooperation opportunities.

• Offered readers actionable insights into factory setup, trade facilitation, and CEPA agreements as entry points for internationalization.

View the articles here:

• 36Kr website

• 36Kr Chuhai website

• 36Kr Chuhai WeChat