Amplifying Airwallex’s Fintech Leadership in China with F1-Linked Thought Leadership and Embedded Finance Insights

Photo of Airwallex Chief Revenue Officer, Wu Kai, speaking at F1 China Grand Prix

To support Airwallex’s positioning as a global fintech infrastructure leader, we provided localized editorial coverage of its activation at the F1 China Grand Prix in Shanghai—showcasing its partnership with McLaren Racing and unveiling new insights on embedded finance in collaboration with Forrester.

Editorial Strategy and Execution

• Published a feature article on 36Kr Chuhai, spotlighting Airwallex’s role in enabling McLaren’s global treasury operations and situating the brand at the intersection of performance, innovation, and financial infrastructure.

• Localized and distilled key findings from Airwallex’s embedded finance white paper, including research with Forrester showing a 237% projected ROI for enterprises integrating embedded financial services.

• Showcased Airwallex’s business momentum, highlighting 107% YoY gross profit growth, over USD 800 billion in annual TPV, and global coverage spanning 60+ markets and 80% of global GDP.

• Distributed the article across 36Kr Chuhai’s bilingual channels, targeting founders, CFOs, and operators navigating cross-border expansion and enterprise-grade financial infrastructure.

Thought Leadership Framing

• Positioned Airwallex as a critical enabler of global business, offering integrated FX, treasury, and payments solutions for high-growth enterprises operating across borders.

• Framed the McLaren partnership as a symbol of shared performance-driven values, linking elite motorsport precision with the demands of enterprise finance at scale.

• Highlighted embedded finance as a next-generation infrastructure opportunity, with broad application across sectors like e-commerce, SaaS, digital procurement, and global supply chain management.

View the articles here:

• 36Kr website

• 36Kr Chuhai website

• 36Kr Chuhai WeChat