STARTUP SCOUTING 2

Co-creating to enhance customer engagement

A global, leading personal care conglomerate was looking to enhance customer loyalty through AI-empowered beauty hardware.

P R O J E C T   O B J E C T I V E S

P R O J E C T   A C H I E V E M E N T S

Find potential technological partners in China that can co-create a personal beauty product that appeals to customers and enhances customer loyalty to the client's brand.

H O W   W E   H E L P E D ?

• 36Kr Global scouted a startup that worked on smart pillows

• 36Kr Global supported startup in navigating the requirements for a proof on concept prototype for the client

• 36Kr Global facilitated the focus group meeting between both client and startup to ensure alignment in objectives and key details.

The selected startup was able to build a smart pillow prototype with an in-built sensor that could detect the health of the user. The collected data could be sent to an app.

With the data and app, the client was able to interact with the consumer with beauty content and tips, as well as recommend specific products. This new customer experience help raise customer loyalty.