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Experiencing 5G in new retail and gaming

One of Japan's largest telecommunications company sought to understand the breadth of innovative application scenarios driven by 5G technology, in China. The client was keen to create new ways of engaging their customers and enhancing the customer experience, in conjunction with its developing VR capabilities. 36Kr Global was able to help curate a first-hand experience of 5G technological application in new retail, live-streaming and the gaming industry.

P R O J E C T   O B J E C T I V E S

P R O J E C T   A C H I E V E M E N T S

• Learning exchange about product and service enhancement, between client and leading Chinese startups

• Potential strategic partnership with Chinese startups of interest. Client was also keen to support the Chinese startups expansion into Japan, should a partnership come to fruition.

H O W   W E   H E L P E D ?

36Kr Global organised and curated the entire tour itinerary including:

• Scouting a long-list of 30 startups that met the client's criteria

• The experience of interacting with the technology in person

•. Facilitating the meeting with leading startups in China

The client met and interacted with 8 startups, shortlisted by their choice

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