Editorial Feature: Cegid’s Role in Supporting Chinese Retail Expansion

As Chinese retail brands accelerate their expansion overseas, Cegid has become an important partner in helping to manage complexity across borders. We worked with Cegid to craft a Q&A feature that introduced its retail infrastructure through the lens of rapid international rollout.

The story illustrated Cegid’s approach through a case involving a fast-scaling toy brand expanding across Southeast Asia and beyond, showing how the platform supports store execution, compliance, and customer experience across varied retail environments.

Editorial strategy and execution

• Published a Q&A feature on 36Kr and 36Kr Chuhai, connecting Cegid’s global retail capabilities with operational challenges faced by Chinese brands expanding internationally.

• Structured the piece around a dialogue with Cegid’s APAC leadership, surfacing firsthand insights from decades of experience with global retail brands

• Used a real-world example of a toy brand’s cross-border growth to ground the conversation in practical application

• Explored how Cegid enables unified infrastructure across markets, from tax and compliance to inventory sync and store experience

• Highlighted the importance of phased expansion, cultural adaptation, and system standardization for sustainable international growth

• Positioned the Q&A format as both an executive profile and a tactical reference for Chinese retail operators preparing for scale

View the articles here:

• 36Kr website

• 36Kr Chuhai website