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Editorial Feature: Cegid’s Role in Supporting Chinese Retail Expansion

  • 36Kr Global
  • Mar 12
  • 1 min read

As Chinese retail brands accelerate their expansion overseas, Cegid has become an important partner in helping to manage complexity across borders. We worked with Cegid to craft a Q&A feature that introduced its retail infrastructure through the lens of rapid international rollout.


The story illustrated Cegid’s approach through a case involving a fast-scaling toy brand expanding across Southeast Asia and beyond, showing how the platform supports store execution, compliance, and customer experience across varied retail environments.


Editorial strategy and execution

  • Published a Q&A feature on 36Kr and 36Kr Chuhai, connecting Cegid’s global retail capabilities with operational challenges faced by Chinese brands expanding internationally.

  • Structured the piece around a dialogue with Cegid’s APAC leadership, surfacing firsthand insights from decades of experience with global retail brands

  • Used a real-world example of a toy brand’s cross-border growth to ground the conversation in practical application

  • Explored how Cegid enables unified infrastructure across markets, from tax and compliance to inventory sync and store experience

  • Highlighted the importance of phased expansion, cultural adaptation, and system standardization for sustainable international growth

  • Positioned the Q&A format as both an executive profile and a tactical reference for Chinese retail operators preparing for scale


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