Editorial Feature: Cegid’s Role in Supporting Chinese Retail Expansion
- 36Kr Global
- Mar 12
- 1 min read
As Chinese retail brands accelerate their expansion overseas, Cegid has become an important partner in helping to manage complexity across borders. We worked with Cegid to craft a Q&A feature that introduced its retail infrastructure through the lens of rapid international rollout.
The story illustrated Cegid’s approach through a case involving a fast-scaling toy brand expanding across Southeast Asia and beyond, showing how the platform supports store execution, compliance, and customer experience across varied retail environments.
Editorial strategy and execution
Published a Q&A feature on 36Kr and 36Kr Chuhai, connecting Cegid’s global retail capabilities with operational challenges faced by Chinese brands expanding internationally.
Structured the piece around a dialogue with Cegid’s APAC leadership, surfacing firsthand insights from decades of experience with global retail brands
Used a real-world example of a toy brand’s cross-border growth to ground the conversation in practical application
Explored how Cegid enables unified infrastructure across markets, from tax and compliance to inventory sync and store experience
Highlighted the importance of phased expansion, cultural adaptation, and system standardization for sustainable international growth
Positioned the Q&A format as both an executive profile and a tactical reference for Chinese retail operators preparing for scale
View the articles here: